Being able to differentiate your business in a already saturated market is key. Sean Banks, President of Cache Consulting, provides a high level overview of what differentiation is and how small businesses can apply differentiation.
Having a process is very important for any business, however identifying the process that works for you as a business owner as a business is very important. It is trial and error. In this video, Sean Banks, shares 4 introductory steps to creating a process for your business.
Sean Banks, President of Cache Consulting, had the opportunity to sit down with Theresa Phillips, CEO of Phillips Consulting Group LLC to talk about the importance of differentiation and what small business owners can do to differentiate their business.
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